Reyna Jones
Strategist. Cross-Functional Leader. Brand Architect
Digital Products
Marketing Strategy
Content Acquisition
Partnerships
United States
Professional Status
Open to opportunities
About Me
● Results-oriented & data-driven leader offering 15 years of marketing experience across multiple platforms (digital products, subscription video on demand, mobile, linear) while producing “consumer first” strategies for Emmy Award-winning content
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
Sr. Ad Sales Manager
Fox Entertainment
2006
to 2010
- Provided project management to support four regional networks serving: FOX Sports South, SportsSouth, FOX Sports Carolinas, & FOX Sports Tennessee
- Supported the VP of Ad Sales & Ad Sales Team by providing competitive intelligence, attending pitch meetings, & remained abreast of marketing trends
- Collaborated with producers, agencies, & clients to take advantage of potential synergy opportunities for Facebook & Twitter
- Executed development of multiphase strategy process in support of show launches