Reyna Jones
Strategist. Cross-Functional Leader. Brand Architect
Digital Products
Marketing Strategy
Content Acquisition
Partnerships
United States
Professional Status
Open to opportunities
About Me
● Results-oriented & data-driven leader offering 15 years of marketing experience across multiple platforms (digital products, subscription video on demand, mobile, linear) while producing “consumer first” strategies for Emmy Award-winning content
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
Principal Consultant
Smithfield Lane Consulting
Since 2019
- Oversees strategy of digital campaigns ensuring inclusivity resulting in 25% increase in reach while implementing best practices
- Works cross-functionally & leads brand positioning/co-branded messaging across all touchpoints
- Approves quantitative & qualitative data for contractual agreements to protect interests of the brand & client
- Develops digital strategies and advises production team of sponsorship packages resulting in a 10% increase of initial participation
- Implements cost saving options resulting in 15% savings and additional opportunities for production growth